At one point she opened her laptop to scan for some examples and got lost in the content. “These kids are so advanced—so, so advanced,” she said softly to her screen. Not just in their comedy, but in their business savvy. “They are the most brilliant digital strategists,” she said. “These teens are better marketers than anyone in the game right now.”
Tumblr teens have an advantage that makes them good at digital strategy: an advanced emotional intelligence.